What is save a horse ride a cowboy meaning?

The phrase "save a horse ride a cowboy" is a popular party and dance anthem by country music duo Big & Rich. The meaning behind the lyrics is often interpreted in different ways, but generally it refers to a woman's preference for a masculine, rugged, and adventurous lover, like a cowboy, instead of a flashy or pretentious partner. The phrase is often used in a humorous or flirtatious context, and is a nod to the traditional stereotype of the American cowboy as a symbol of freedom, strength, and virility.